ONLINE COURSE
Flowers that sell
Course starts
Monday 17th March 2025
The step-by-step course you’ve been waiting for as a flower farmer / florist to price confidently and grow a sustainable business.
Is this you?
A customer asks for something new and you hesitate - how much should you charge?
You say yes to every order but find yourself exhausted and barely making a profit.
You love growing flowers, but you're unsure exactly what you're selling and whether it’s making financial sense.
You're working hard but not working smart.
You're not alone. Most artisan flower farmers come to this profession because they love growing. But to keep growing as a career, you need to sell all your flowers at the right price to create a profitable business model—one that works for you and keeps customers coming back for more.
Imagine this instead:
You have complete clarity about what you offer and the pricing that makes your business sustainable
When a customer requests something, you instantly know whether it's worth saying yes to—and at what price.
You know exactly how much money you need to bring in and how many customers it will take to achieve that.
You feel confident in your pricing, your terms, and your ability to make a real income from flower farming.
This is what Flowers That Sell will help you achieve.
How the Course Works
This is a subscription-based course with new content added each month. Stay a member for as long as you like—dip in for a few months or stick around to deepen your knowledge over time.
Each month, you'll gain access to new modules covering essential topics:
✔️ Customers: Who they are, what they need, and how to price for each type (wholesale, retail, weddings, events).
✔️ Expenses: Understanding all your costs so you're not underpricing your flowers.
✔️ Creating the income You Need: Mapping out turnover and profit goals and balancing them with the life you want.
✔️ Terms & Conditions: Setting clear boundaries to make sales stress-free.
✔️ Pricing Recipes: How to build bouquets that make a profit while keeping costs down.
✔️ Working Efficiently: Maximising your time and resources for a business that runs smoothly.
Plus, you’ll get behind-the-scenes farm videos, step-by-step worksheets, and real-world pricing strategies you can apply immediately.
“Claire’s courses are brilliant. Straight to the point, with lots of examples to help guide you through so that you can confidently move forward with your business..”
Starts Monday 17th March
Starts Monday 17th March
As a Flowers that sell member, you will receive access to our step by step videos, information and worksheets, with new content each month, as well as access to the private learning community.